Social media management for SMEs and freelancers
Social media management for SMEs and freelancers: we handle strategy, content calendar, posting, responding and monthly reporting for your channels. An account with ten followers and a last post from 2022 does more harm than no account at all.
- Strategy and content calendar
- Original imagery
- Monthly reporting
Anastasiia, creative leadCustomers check you out before they call
People check you out before they pick up the phone these days. They look at your website, search for you on social media and form a judgement quickly. What they find there decides whether that call ever happens.
Plenty of business owners know this and simply never get round to it. It starts with the best of intentions and tails off the moment things get busy. Understandable, because it is a trade in its own right.
Outsourcing your social media means we take this over: not with the odd post here and there, but with a content calendar built around your website, your imagery and the customers you want to reach.
A profile whose last post dates from 2022
A profile that looks well kept when someone looks you up
Good intentions, until things get busy
Consistency, even in your busiest months
Stock photos that say nothing about your business
Imagery and copy that match your website
Posting without knowing whether it brings anything in
A clear view of what your channels actually deliver
An account that does more harm than good
More trust from people who do not know you yet
From strategy to monthly reporting
A complete package, with you deciding how closely involved you want to be.
Strategy and tone
We first pin down who you want to reach and what they get out of you. A tone of voice follows from that. Without that foundation, posting becomes an activity with nothing to show for it.
Content calendar
A content calendar is a schedule of topics and posts that runs weeks ahead. So posts still go out in the weeks when you are flat out.
Producing the posts
Copy and imagery that belong together, made with your own photography instead of the stock material everybody else uses.
Community management
Comments and messages get answered, even in the weeks when you have no time for it yourself. People who take the trouble to respond deserve a reply.
Steady growth of your reach
A consistent, recognisable presence where your customers are looking. You build reach without becoming dependent on advertising.
Reporting in plain language
Not a dashboard full of jargon, but a clear account: this is what we did, this is what it brought in and this is what we will do differently next month.
Your channels in Anastasiia's hands
Social media management is the work of Anastasiia, Geekie's creative lead. She looks after your strategy, content calendar, imagery and posts, and you talk to her directly.
no account manager in between
Anastasiia
Creative lead: social media, photography and design
- More than three years of product photography and content for an online store, Instagram and TikTok.
- Designs brand identity and print, such as the Geekie business card.
- Works in Lightroom, Photoshop, Illustrator, Canva and CapCut.
Stronger alongside your website and photography
Social media works best as part of a bigger whole. A post leads to your website, that website has to load quickly and convince, and the imagery has to give the same feeling everywhere.
Because we handle all of those parts ourselves, you never have to mediate between suppliers who do not know each other's work. We take the photographs, build the page and produce the content, all in one line.
What a month of management looks like
Start of the month: agreeing the schedule and the topics
Producing the copy and imagery for the whole period
Posting to the calendar, with room for anything topical
Responding to messages and comments as they come in
End of the month: going through the results and adjusting
About outsourcing social media
Why does original photography matter?
Everyone recognises stock photos by now, and they say nothing about your business. Original imagery of your team, your premises and your work builds trust and makes you recognisable. On top of that you can use it everywhere: on the website, in your webshop and on social media.
What does social media management involve?
Together we set the strategy and the tone, we build a content calendar, produce the posts and imagery, publish everything and respond to comments and messages. Each month we go through the results and adjust where needed.
Can photography and the website be combined?
That is precisely our strength. We shoot the imagery with the website and your social channels already in mind, in the right proportions and style. Everything then fits together and you are not left making do with material that was never quite right.
A social media check of your channels
We will take a look at your channels and at those of your competitors, with no obligation. After that you will hear what you could gain with fairly limited effort.
Email us directly: info@geekie.nl
free, no obligation
