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Social media and ads

Visible to the people you want to reach

An account with ten followers and a last post from 2022 does more harm than no account at all. We take your social media off your hands: strategy, content, posting, responding and advertising, with reporting you can actually follow.

  • Strategy and planning
  • Original imagery
  • Campaigns with reporting
Book a no-obligation callSee what is included
The starting point

Search visibility matters now more than ever

People check you out before they pick up the phone these days. They look at your website, search for you on social media and form a judgement within half a minute. What they find there decides whether that call ever happens.

Plenty of business owners know this and simply never get round to it. It starts with the best of intentions and then tails off the moment things get busy. Entirely understandable, because it is a trade in its own right.

We take it over. Not with the odd post here and there, but with an approach built around your website, your imagery and the customers you want to reach.

What it gets you

  • A profile that looks well kept when someone looks you up
  • Consistency, even in your busiest months
  • Imagery and copy that match your website
  • A clear view of what an enquiry really costs you
  • More trust from people who do not know you yet
Talk through your social media
What we do

From strategy to monthly reporting

A complete package, with you deciding how closely involved you want to be.

Strategy and tone

Who do you want to reach, what do they get out of you and how should you sound while saying it? Without that foundation, posting becomes an activity with nothing to show for it.

Content calendar

A schedule that runs ahead of you, so posts still go out in the weeks when you are flat out. No Friday afternoon panic.

Producing the posts

Copy and imagery that belong together, made with your own photography instead of the stock material everybody else uses.

Community management

Comments and messages get answered, and stay visible outside office hours too. People who take the trouble to respond deserve a reply.

Advertising

Campaigns that reach the right people, with a budget we watch closely. We stop what is not working rather than sitting it out.

Reporting in plain language

Not a dashboard full of jargon, but a clear account: this is what we did, this is what it brought in and this is what we will do differently next month.

The combination

Stronger alongside your website and photography

Social media works best as part of a bigger whole. A post leads to your website, that website has to load quickly and convince, and the imagery has to give the same feeling everywhere.

Because we handle all of those parts ourselves, you never have to mediate between suppliers who do not know each other's work. We take the photographs, build the page and set up the campaign, all in one line.

See photographySee web development

What a month looks like

  1. 1Start of the month: agreeing the schedule and the topics
  2. 2Producing the copy and imagery for the whole period
  3. 3Posting to the calendar, with room for anything topical
  4. 4Responding to messages and comments as they come in
  5. 5End of the month: going through the results and adjusting
Frequently asked questions

About social media and imagery

Why does original photography matter?

Everyone recognises stock photos by now, and they say nothing about your business. Original imagery of your team, your premises and your work builds trust and makes you recognisable. On top of that you can use it everywhere: on the website, on social media and in ads.

What does social media management involve?

Together we set the strategy and the tone, we build a content calendar, produce the posts and imagery, publish everything and respond to comments and messages. Each month we go through the results and adjust where needed.

Do you run advertising as well?

Yes, we set up and manage campaigns, for example on social media and in Google. We keep a close eye on the budget and report in plain language on what it delivers. No vague figures, but a clear view of what an enquiry actually costs you.

Can photography and the website be combined?

That is precisely our strength. We shoot the imagery with the website and your social channels already in mind, in the right proportions and style. Everything then fits together and you are not left making do with material that was never quite right.

See all frequently asked questions
Geekie

Has your social media stood still for months?

We will take a look at your channels and at those of your competitors, with no obligation. After that you will hear what you could gain with fairly limited effort.

Request a social media checkEmail us directly